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Sony Secures Exclusive Asia Cup Media Rights Boosting Cricket Broadcasts

Sony Secures Exclusive Asia Cup Media Rights Boosting Cricket Broadcasts

Sony Pictures Networks India (SPNI) has acquired the exclusive media rights for all Asia Cup tournaments from 2024 to 2031, marking a landmark deal in cricket broadcasting. The agreement highlights a substantial increase in rights value compared to the previous cycle.

By: Cric | Nov 22 2024

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